Tried and Tested Ways You Can Brand Yourself Online Without Having a Website
It is estimated that there are over 200 million websites in existence today. Just think for a moment how life would be like if the over 7 billion of people in the world today would each own a website. It needs no mentioning having this site today plays an integral role in building your personal and business brand on the internet. It is the first point of contact with your customers, allowing them to have a feel of your professionalism and what you have to offer. Sadly, setting up a website can be very expensive today especially since you must have the best first impression on the first contact.
Branding yourself via a professionally designed website gives you an opportunity to easily customize it for your needs. Maybe you may argue there are free templates such as WordPress which you can use to create a free website today. You don’t want to hurt your brand by having an unprofessional, unattractive and complicated free website, now do you? Here is a guide to get you started on online branding even when you don’t have a website.
While social media networks were created for photo sharing, socializing, et al., there has been a huge paradigm shift within the past few years. No doubt social media networks are the real deal when it comes to branding yourself and your business online. So powerful are the social media platforms that they can build or crush any career and business today. You must know the many platforms available at your disposal today, the likes of Instagram, Snapchat, LinkedIn, Pinterest, Facebook and Twitter to mention just a few. Each of these platforms has its pros and cons depending on your choice and goals. To get started, you must define your goals and aspirations for online branding. Say you want to attract employers or turn your brand into a business, or maybe you want to start selling products along the way.
Your second sure bet when it comes to online branding without a website is through Youtube. If you didn’t know by now, youtube is owned by Google, the largest search engine used in the world today. It is believed that over 80 percent of online targeted traffic comes from Youtube, so you might want to leverage on that and start publishing content on this site.
You can discover more ways to brand yourself online when you don’t have a website; but if you are still not sure, you can always work with a marketing/branding agency. Be sure to find a good agency with experience and tools to help you get started with online branding, and you are sure to succeed.